The biggest hurdle JAFWA faces today is (and I suspect this is blindingly obvious and I'm telling you how to suck eggs) that anime used to be this hard-to-obtain commodity, and now anyone can download it off the net - or just wait a few months and buy the Madman DVD. A club where you passively watch is always going to start losing members when those members start finding more convenient ways to passively watch.

The solution? I'd recommend a smaller but more dedicated club, less screenings, more discussions, a strong push to develop a local doujinshi/amateur manga subculture, maybe a shift away from weekly meetings, stuff like that.