Don't apologise: it's fine to be inquisitive and it's fine to disagree.
A core understanding of marketing is that your market - individuals who you want to give you money for a membership - is always looking for reasons not to do something. So everything in your advertising and publicity that gives them pause, confuses them, alienates them or the like, is an excuse for them to use not to go.
And the very concept of Fan Guest of Honour is alienating. I find it's very difficult to explain to a non-fan without making the fan community sound ridiculously self-important. It's a term they don't understand, and if they don't understand it, it immediately leads to a fear that they won't understand a lot of the convention or even feel unwelcome when they come. And there are many, many people who only ever go to one convention in their life because they feel so aggressively cut out and disenfranchised when they arrive.
Now in a progress report (which are outdated, but that's another argument) or on a website, there's plenty of room to include a FGoH and explain who they are and why they are honoured, but in the very limited time and space you have on an advertisement it justs damages your chances of persuading the market to buy your product.
no subject
A core understanding of marketing is that your market - individuals who you want to give you money for a membership - is always looking for reasons not to do something. So everything in your advertising and publicity that gives them pause, confuses them, alienates them or the like, is an excuse for them to use not to go.
And the very concept of Fan Guest of Honour is alienating. I find it's very difficult to explain to a non-fan without making the fan community sound ridiculously self-important. It's a term they don't understand, and if they don't understand it, it immediately leads to a fear that they won't understand a lot of the convention or even feel unwelcome when they come. And there are many, many people who only ever go to one convention in their life because they feel so aggressively cut out and disenfranchised when they arrive.
Now in a progress report (which are outdated, but that's another argument) or on a website, there's plenty of room to include a FGoH and explain who they are and why they are honoured, but in the very limited time and space you have on an advertisement it justs damages your chances of persuading the market to buy your product.