But when you say "market them properly," you seem to be wanting at least in part to attract an audience that doesn't understand them and might be expecting something different than what they're going to get.
Let's look at this abstractly for a second:
Let's say we're trying to sell Coke. Which of the following do you think is likely to sell more cans of Coke?
1.) Coke is a carbonated beverage containing mostly water and sugar, but also contains colour 150D, food acid 338, flavour and caffeine.
2.) "Coca-Cola: Life Tastes Good" (which was the 2001 Coca-Cola slogan)
Now everyone who drinks Coke because they like it are still going to drink Coke no matter how you market it, but people who have never tried Coke are going to get a lot more intrigued by the second slogan accompanied by shots of people having fun on a beach than they are by the ingredients list. And if they drink it and like it, they'll keep drinking it. And if they don't like it, they'll drink Pepsi.
I am not changing conventions in broad strokes, I am trying to push them more open to new people. It's very frustrating to constantly see people decrying the lack of new people in SF fandom when at the same time they're beating away new people with sticks.
no subject
Let's look at this abstractly for a second:
Let's say we're trying to sell Coke. Which of the following do you think is likely to sell more cans of Coke?
1.) Coke is a carbonated beverage containing mostly water and sugar, but also contains colour 150D, food acid 338, flavour and caffeine.
2.) "Coca-Cola: Life Tastes Good" (which was the 2001 Coca-Cola slogan)
Now everyone who drinks Coke because they like it are still going to drink Coke no matter how you market it, but people who have never tried Coke are going to get a lot more intrigued by the second slogan accompanied by shots of people having fun on a beach than they are by the ingredients list. And if they drink it and like it, they'll keep drinking it. And if they don't like it, they'll drink Pepsi.
I am not changing conventions in broad strokes, I am trying to push them more open to new people. It's very frustrating to constantly see people decrying the lack of new people in SF fandom when at the same time they're beating away new people with sticks.