But we were talking specifically about advertising to a specific subset of the potential attendees, that being first time attendees that we wish to bring in to the convention purely by advertising/marketing.

I'm not sure how you could know that your publicity was only being seen by potential new attendees so my impression was that no advertising mentioned the Fan GoH in order not to confuse or alienate new people.

I've hijacked this thread long enough so I'll stop here. Apologies if I've annoyed or offended anyone.