It's actually technical Santa-speak. A 'week' is the time period that they start trotting out the people in the suits. It used to be done only about seven days out from the 25th, but over the years it's moved back further and further until you can have people doing Santa gigs in early November.
But it's still called the week before Chrissy in the trade. My wording was poor because I was tired.
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Date: 2007-10-25 01:14 am (UTC)It's actually technical Santa-speak. A 'week' is the time period that they start trotting out the people in the suits. It used to be done only about seven days out from the 25th, but over the years it's moved back further and further until you can have people doing Santa gigs in early November.
But it's still called the week before Chrissy in the trade. My wording was poor because I was tired.