Dalekboy

(Of course, on the other side of the coin, Fandom's always existed on a net of friendship, and I think it's also worth not losing sight of that, even if you're using a Commercial Marketing paradigm as a model for recruitment. Affinity groups and personal connection are what give existence to the idea of Fandom. Extending the net into neofandom is going to create a gradient, if you catch my metaphor.)